Join us in Dallas/Fort Worth October 17-19
for our 2022 Mid-Year Conference at the Irving Convention Center!
Mid-Year Conference is a scaled-down and more intimate version of our annual national conference. This event is a turnkey show, so all booth designs will be the same (see design below). All you have to do is bring your team and marketing collateral!
If you went on road trips in the old, pre-interstate South, you’ve probably been to a Stuckey’s.
Sylvester Stuckey started with a pecan stand in Eastman, Georgia, in 1937, and turned it into a chain with nearly 400 stores in 30 states. Stuckey's was known for deliberately kitschy souvenirs, clean restrooms, and its famous pecan log rolls.
But in the late ‘70s, after the family sold the chain and it went through a couple of corporate mergers, Stuckey’s started to dwindle. As of a couple of years ago, it was down to barely a dozen stores.
Then Stephanie Stuckey, Sylvester’s granddaughter, stepped in. Two and a half years ago, she set aside a career as a lawyer and former state legislator to buy her family’s old company back.
Join this keynote presentation to hear about the importance of branding (including personal branding!), taking risks, and being persistent about making a comeback.
Omni Las Colinas
221 Las Colinas Blvd E, Irving, TX 75039